Welcome to

THE ALLEY

Unleash your inner animal with our crafty merch and apparel!

Caution! Brace yourself for a wardrobe upgrade!

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Caution! Brace yourself for a wardrobe upgrade!

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Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

Caution! Brace yourself for a wardrobe upgrade!

⚠️

FEATURED

Keychain

*PREORDER*

T-Shirt

*PREORDER*

Card Game

*PREORDER*

Expansion Pack

*PREORDER*

Vinyl Decal

*PREORDER*

Enamel Pin

*NEW*

Standees

*PREORDER*

T-Shirt

*PREORDER*

CARD GAME

Successfully funded on Kickstarter (2023).

Frayed Ally

A battle card game filled with deduction, strategy, and explosive misfortune!

Don the cloak of a random, crafty character, each with their own unique quirks that can be used at pivotal moments to outlast your adversaries. Action cards can be used to your advantage to boost your defenses and enhance your offense, but beware of traps hidden within the deck.

Will you claw your way to the top and be the last one standing, or will the hidden traps unravel your carefully crafted plans? The path to victory lies within the paws of the craftiest Frayed Ally.

EVENTS

23

Mar

The Game Expo

Mar 23, 2024 @ 08:00 AM -

Mar 24, 2024 @ 06:00 PM

Melbourne Exhibition Centre
The Game Expo is THE event dedicated to gaming, celebrating its culture and creativity. TGX is all about YOU, and everyone who loves video games.

06

Apr

Supanova Melbourne

Apr 06, 2024 @ 08:00 AM -

Apr 07, 2024 @ 06:00 PM

Melbourne Showgrounds
Supanova Comic Con & Gaming has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy, anime, gaming, nostalgia and literature have been able to come together to celebrate.

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CONTACT

INFO

Our journey began 10 years ago, in 2013, when we started our creative business, Button Fox Crafts, hand-making apparel based around our crafty character mascot. Through the years, we focused mostly on that, keeping our line up of other original characters undeveloped. Until now!

We believe crafting goes beyond fabric and thread, and this is where Frayed Ally comes into play. It's our biggest project to date and an opportunity for us to show the world the universe we've created around our original characters.

Each product is carefully crafted by our dedicated and talented team of creators. We specialize in creating custom, made-to-order apparel with a focus on sustainability and slow fashion. By designing and producing our own products, we are able to ensure the highest level of quality while minimizing our environmental impact and waste. Our passion for both fashion and the planet drives us to create unique, one-of-a-kind pieces that you'll love.

Yes, we ship to locations around the globe from our base in Australia. Delivery within Australia typically takes 2–7 business days, while international shipments may take 7–14 business days or longer, depending on the postal system. Please allow up to 4 weeks from the shipment date for your international parcel to arrive, as delays can occur beyond our control. It's worth noting that tracking for international shipments is not included in our standard rate but can be added at an additional cost.

We offer a wide range of unisex sizes for our products, ranging from XS to 3XL. Some of our items have a looser fit and are designated as "one size fits most." Additionally, we create our own custom patterns and are happy to accommodate requests for additional size options. We want to ensure that everyone has the opportunity to find the perfect fit with our brand.

As all of our clothing is handmade and we receive a high volume of orders, it takes time to carefully craft each item. The production time for each product can range from a few hours to several weeks. Our typical turnaround time (from the date an order is placed to when it is shipped out) is 2–6 weeks, but it can occasionally be longer due to unforeseen circumstances. We ask for your patience during this process and are happy to provide updates upon request via social media or email. Once an order is placed and paid for, it is added to our production queue, which can be publicly viewed on our website. This page shows the current status of each order and helps customers understand where their order is in the production process.